Selected work / Projects & supporting evidence

The work behind
the growth thinking.

A selection of work that connects marketing activity to a business goal: workshop enrolments, property site visits and a brand ready to launch.

Explore my work Discuss your project

Selected project examples

From first impression
to the next action.

The goal and customer journey matter as much as the numbers in a dashboard.

RedTeam workshop Meta Ads dashboard showing 62 form leads at ₹11.62 per form lead

01 / RedTeam Hackers Academy · Workshop

Turning workshop interest into enrolments.

I used Meta Ads to help people interested in cybersecurity discover the workshop and enquire. Some enquiries went on to become enrolments. The dashboard records 62 form leads at ₹11.62 each; it does not count enrolments.

Workshop awareness Relevant enquiries Enrolments

See the workshop story
Rose N Jain women's loungewear Shopify storefront

02 / Rose N Jain · Brand & e-commerce

A brand direction. A store ready to launch.

Positioning, messaging and a Shopify storefront for an early-stage women's loungewear brand, supported by organic launch planning.

Brand positioning Shopify Launch strategy

Explore the brand & store

Forway Realtors / Bluepin internship

Property leads with
a site visit in mind.

Forway needed to reach people with a real interest in visiting a property. Lead quality mattered more than a low cost alone.

Real estate / Lead generation

Find people worth speaking with.

During my internship at Bluepin Digital, I supported a Meta campaign for Forway Realtors. The goal was to identify people interested in the properties, start a conversation and move suitable enquiries toward a site visit.

Forway Realtors said the leads were good quality. The dashboard records 18 form leads at ₹32.85 per lead, with ₹591.39 spent. Site visits and sales are not measured in this screenshot.

Property interestEnquirySite visit goal

My internship work also included keyword research, SEO audit preparation and campaign reporting.

Forway Realtors Meta Ads dashboard recording 18 form leads, ₹32.85 cost per lead and ₹591.39 spent
The dashboard records enquiries and spend. Forway’s feedback concerns lead quality; site visits and sales are not counted in this image.

How I think / Conceptual frameworks

The questions behind
the next improvement.

These illustrative breakdowns explain my approach to common growth problems. They are conceptual examples, separate from the project work above.

Illustrative breakdown / Lead quality

More leads. Too few real opportunities.

How I would investigate the gap between low-cost enquiries and useful sales conversations.

Explore the framework

Illustrative breakdown / Conversion

The traffic arrives. The enquiries don't.

How I would review the offer, the landing page and the path from interest to enquiry.

Explore the framework

A free first step

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