My role
Connect the audience, message and follow-up.
As a Digital Marketing Executive at RedTeam Hackers Academy, I plan, launch and optimise Meta Ads for courses, workshops and demo sessions. For this workshop, I focused on finding people interested in the field and giving them a reason to enquire. My wider work includes audience targeting, creative testing plans, campaign monitoring and coordination with content and sales teams.
Beyond the form
The result mattered after the click.
The campaign generated enquiries and contributed to workshop enrolments. The dashboard records 62 form leads, but it does not tell us how many became participants. I would connect the ad report with enquiry follow-up and enrolment records before calculating a conversion rate or cost per enrolment.
What the screenshot can verify
Lead volume, cost per form lead and spend. The workshop context and enrolment outcome come from my project experience, not from the dashboard itself.
The next measurement step
Follow the enquiry into a conversation.
These are the checks I would use to build on a lead-generation result like this.
- Contactability: how many enquiries the sales team can reach, and how quickly.
- Qualification: whether the person's needs match the course or offer.
- Progression: how many suitable leads attend a demo, book a conversation or take the next agreed step.
- Customer acquisition: how spend connects to enrolments or sales once the lead cohort has had time to convert.
This keeps creative and audience decisions connected to the outcomes the business can use.