Field notes / Growth marketing
Practical notes on content, campaigns and the customer journey. What to measure, what to question, and what to test next.
01 / The reading list
Useful starting points for your next growth review.
Featured / Content strategy · 4 min read
A package of reels and posts describes delivery. Here’s how I connect content to brand positioning, ideal clients, useful tests and measured progress.
Read the content strategy noteMeasurement · 3 min read
A simple way to connect campaign spend, qualified enquiries, and actual sales before you move the budget.
Read the measurement noteCreative strategy · 3 min read
Turn a folder of ad variations into a series of useful decisions about the message, offer, and next step.
Read the testing noteLead journey · 3 min read
Find the gaps between a new enquiry and a useful sales conversation, with a small audit of your follow-up process.
Read the follow-up noteHow I think
I look for the connection between acquisition, the offer, the page, and the sales conversation. These notes show the questions I bring to that work.
A free first step
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